VISUAL DESIGNER · ART DIRECTOR

Visual Thinking.Digital Impact.

Nineteen years of commercial visual work.Campaigns, brands and digital — from concept to execution.

Selected clients

  • CoinW
  • Drutex
  • Comarch
  • Narodowy Bank Polski
  • Livioon
  • Akamai
  • Fireball
  • Transeurope
  • Wamart
  • Sygnisoft

Visual

Campaigns · Key Visuals · Art Direction · AI Motion

Product film

DRUTEX

D-Art Line product film.

Livioon Intense Parfum visual campaign

Beauty campaign

Livioon

Campaign system for Intense Parfum.

View case study — Livioon

Brand film

Focus Hocus

Premiere film for the new website.

Automotive concept

Trans Europe

Concept film. Not an official Renault campaign.

Digital

Websites · Apps · UX/UI

Digital / Interactive

Interactive Brand Experience

A self-initiated interactive concept exploring how art direction, 3D and browser-based interaction can shape a digital brand experience.

Explore experience
TransEurope — transport website design
Nela Walt — creator profile mobile app design
ECHO — luxury audio technology website design
CipherBC — mobile banking app design
Concept — creative workspace web app design

Brand

Identity · Logo · Brand Book · Visual Systems

View case study — CoinW

Role: Senior Designer · 2023—2026Outcome: One visual language across global markets

CI · Packaging · Merch · Editorial · Exhibition

CoinW exhibition stand
WAMART jewelry packaging
DRUTEX iGLO Expert catalog
DRUTEX Bartosz Zmarzlik display

Process

Less repetition.
More creation.

Art direction sets the idea. Coordinated production carries it across formats and languages, leaving more time for the idea itself.

DRUTEX
Art direction and coordinated campaign production, consistent across every format.
Trans Europe
Multilingual creative delivery. Complex material adapted, the system intact.
AI + review
AI speeds up visual development. Every final frame passes human quality control.
Time on routine69%
Space for creativity31%

Client reviews · in their words

Great design is not just about creativity. It’s also about understanding the people behind the brief — listening carefully, asking the right questions, and turning ideas into something even better than what was originally envisioned. Paul has a remarkable ability to understand what you’re looking for, get to the heart of your ideas, and translate them into thoughtful, creative solutions. Working with him has always been a great experience, and I truly appreciate his ability to bring both clarity and creativity to every project. I’d highly recommend Paul to anyone looking for a designer who not only brings great ideas to the table, but also truly understands your vision and knows how to bring it to life.

Daisy Zhang, COINW. Review 1 of 6.

Behance1,092,893Project views75,540Appreciations (opens in a new tab)
  • Best of Behance
  • Digital Art
  • Web Design
  • Branding
  • Advertising

Paweł Skupień

Visual designer and art director.

About nineteen years of hands-on commercial work: visual design, art direction, branding, campaigns, digital experiences, print and the production that gets them made. Focus Hocus is the personal studio for that practice.

Open to senior creative roles and long-term collaborations where the same person directs the idea and builds the work.

Portrait of Paweł Skupień

Capabilities

  • Art direction

    The idea, the visual territory and the decisions that keep a campaign coherent.

  • Visual design

    Key visuals, campaigns and the craft of the frame itself.

  • Brand & campaigns

    Identity systems and the work that carries them into market.

  • Digital experiences

    Websites, interfaces and interactive pieces, designed and built.

  • Creative production

    Print, formats and the adaptations a real brief actually needs.

  • AI-assisted workflows

    Exploration and repetitive production, reviewed before anything ships.

Tools

Design

  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Creative Cloud

3D & Motion

  • Blender
  • Cinema 4D
  • Adobe Premiere

Code

  • Cursor
  • GitHub
  • Claude

AI workflow

  • ChatGPT
  • Magnific
  • Recraft
  • Leonardo.Ai
  • Kling AI
  • Runway
  • ElevenLabs
  • World Labs
  • reAPI.ai