Digital / Interactive
Interactive Brand Experience
A self-initiated interactive concept exploring how art direction, 3D and browser-based interaction can shape a digital brand experience.
Explore experienceVISUAL DESIGNER · ART DIRECTOR
Nineteen years of commercial visual work.Campaigns, brands and digital — from concept to execution.
Campaigns · Key Visuals · Art Direction · AI Motion
Product film
DRUTEX
D-Art Line product film.

Beauty campaign
Livioon
Campaign system for Intense Parfum.
View case study — LivioonBrand film
Focus Hocus
Premiere film for the new website.
Automotive concept
Trans Europe
Concept film. Not an official Renault campaign.
Websites · Apps · UX/UI
Digital / Interactive
A self-initiated interactive concept exploring how art direction, 3D and browser-based interaction can shape a digital brand experience.
Explore experienceThese live websites belong to a pre-AI chapter of my work.Focus Hocus and Your Brand X represent what I create today — where design, technology and AI come together.
Identity · Logo · Brand Book · Visual Systems
Role: Senior Designer · 2023—2026Outcome: One visual language across global markets
CI · Packaging · Merch · Editorial · Exhibition




Process
Art direction sets the idea. Coordinated production carries it across formats and languages, leaving more time for the idea itself.

Client reviews · in their words
Great design is not just about creativity. It’s also about understanding the people behind the brief — listening carefully, asking the right questions, and turning ideas into something even better than what was originally envisioned. Paul has a remarkable ability to understand what you’re looking for, get to the heart of your ideas, and translate them into thoughtful, creative solutions. Working with him has always been a great experience, and I truly appreciate his ability to bring both clarity and creativity to every project. I’d highly recommend Paul to anyone looking for a designer who not only brings great ideas to the table, but also truly understands your vision and knows how to bring it to life.
Daisy Zhang, COINW. Review 1 of 6.
Paweł Skupień
About nineteen years of hands-on commercial work: visual design, art direction, branding, campaigns, digital experiences, print and the production that gets them made. Focus Hocus is the personal studio for that practice.
Open to senior creative roles and long-term collaborations where the same person directs the idea and builds the work.

The idea, the visual territory and the decisions that keep a campaign coherent.
Key visuals, campaigns and the craft of the frame itself.
Identity systems and the work that carries them into market.
Websites, interfaces and interactive pieces, designed and built.
Print, formats and the adaptations a real brief actually needs.
Exploration and repetitive production, reviewed before anything ships.