CoinW
CoinW is a global crypto brand that had grown across multiple markets, teams and creative directions. The challenge was to bring the visual identity back into one clear and recognizable system.
I worked with the team to define a more consistent visual direction, document the brand system and create practical guidelines for designers working across different countries and touchpoints.
01
Align
Bring years of evolving brand decisions into one clear visual direction.
02
Define
Build a practical brand system and guidelines for designers across markets.
03
Extend
Apply the new visual language across campaigns, merchandise and digital touchpoints.
Brand System
One brand. One visual language.
As the company expanded across markets, different teams and designers were creating increasingly varied interpretations of the brand. Together with the team, I helped consolidate the identity into one clear visual system that could scale across markets and touchpoints.
Core Brand Colors
CoinW Purple / 5227FF
Golden Accent / #FED500
Midnight Navy / #271C3A
Visual Direction
From crypto aesthetic to recognizable brand.
The visual system moved away from the dark, generic crypto aesthetic toward a lighter and more distinctive direction — putting greater emphasis on the CoinW symbol as a recognizable brand asset.
Merchandise
Turning the brand into something tangible.
I extended the visual system into a branded merchandise line designed to feel consistent, recognizable and relevant beyond the screen.
Key Visuals
Built to scale.
Campaign visuals designed to translate the brand into bold, flexible creative directions across digital, social and physical formats.
Good work starts with a clear idea.
Have a brand, digital or visual challenge in mind? Let's talk.
