Paweł Skupień

Creative Partner

Livioon

From refined product imagery to a distinctive and scalable visual campaign.

  1. 01

    Explore

    Developed 20+ visual directions after reviewing the brief and defining the creative territory.

  2. 02

    Refine

    Selected and refined the strongest visual direction through art direction and visual experimentation.

  3. 03

    Build

    Built the chosen direction into a scalable campaign system across multiple formats.

20+ directions. One clear idea.

Exploration is one of the most important parts of my process - pushing the initial brief into different visual territories before selecting the direction with the strongest potential.

Before and after product comparison
Livioon bottle isolated on a plain white background, before retouching
Livioon bottle styled on stone with fabric and botanicals, after retouching

Product Development

Before the campaign came the product.

I rebuilt and refined the original product imagery in Photoshop, correcting the lighting, composition and visual consistency to create a stronger premium product base.

Campaign Execution

One visual language. Every format.

Livioon campaign Format-02: bottle in water among foliage with campaign type and CTA
Livioon campaign Format-06: bottle on volcanic rock with golden light, type and CTA
Livioon campaign Format-03: wide banner with bottle on dark rock, type and CTA
Livioon campaign Format-01: bottle on light stone with fabric, flowers, type and CTA
Livioon campaign Format-04: square format with bottle, flowers, type and CTA
Livioon campaign Format-05: narrow banner with bottle, water splash, type and CTA

Final Applications

Built to live beyond the screen.

Livioon landing page on a MacBook mockup
Landing page
Livioon outdoor campaign on a building billboard
Outdoor campaign

Good work starts with a clear idea.

Have a digital product, brand or visual challenge in mind? Let's talk.

Work with me