Livioon
From refined product imagery to a distinctive and scalable visual campaign. Building on my earlier work for Livioon — including product packshots and marketing materials — I revisited the brand for this case study, developing a new visual direction and campaign exploration.
01
Explore
Developed 20+ visual directions after reviewing the brief and defining the creative territory.
02
Refine
Selected and refined the strongest visual direction through art direction and visual experimentation.
03
Build
Built the chosen direction into a scalable campaign system across multiple formats.
20+ directions. One clear idea.
Exploration is one of the most important parts of my process — pushing the initial brief into different visual territories before selecting the direction with the strongest potential.
- Selected
Product Development
Before the campaign came the product.
I rebuilt and refined the original product imagery in Photoshop, correcting the lighting, composition and visual consistency to create a stronger premium product base.
FOCUS / HOCUS
Beyond the obvious.
MOVE TO EXPLORE
Campaign Execution
One visual language. Every format.
Final Applications
Built to live beyond the screen.
